Copywriting strategy takes place early on in the process of building and developing a website. It is the process of planning and structuring the copywriting so that it fits with the message you are trying to send, is consistent across the website, resonates with your brand and is noticed by search engines. It also involves market analysis so it can speak the same language as the people you are trying to reach.
When it comes to your copywriting strategy, fortunately you are not alone. Marketing Sweet is here to provide professional and experienced guidance and support.