Social media is a powerful, cost effective, misunderstood yet magical tool for you to embrace. It’s an outstanding online tool for getting in front of the right audience, engaging with users, developing relationships, and ultimately converting your audience into returning customers.
We will help you understand how to really leverage your marketing spend in this space.
Social Media has changed the way we function as a society, in the way we share information, and do business – more and more consumers are looking to the Internet to search for goods and services rather than through traditional print and media.
The only catch is you need to know how to engage your target audience, this is where we come in ;-). We even sit down with you to work analyse your Social Media monthly report we provide to ensure you get results.
A social media platform or channel is the technology that enables users and businesses to build a profile, engage with their online communities, and share information.
The Art of Social Media is picking the right platform and constantly engaging with your target audience.
Just remember people will only follow your business if they like what your posting, it’s all about them if you want to engage them.
Engaging means “they are following or commenting about or around a topic relating back to your business”.
I am doing Social Media consistently means: a post at least once a day
Examples of the most popular social media platforms for personal use and businesses are:
• Google Plus
1. Having additional social sites will help your SEO rankings in Google/web searches.
2. Your brand will gain credibility and awareness.
3. It will allow your current and future customers to connect with you on a more personal and relatable level.
4. Opens your services to the entire online market, and therefore generate leads.
5. Being present on relevant social platforms will give you the next level of customer service.
6. The more your customers like you and engage with you, the more they will buy from you.
7. Bridge the gap between risk and reward.
How can we help your business?
Our team at Marketing Sweet will put you on the digital map with creative online campaigns tailored specifically to your brand. You will be assigned your very own account manager who will set up, manage and drive your campaign to achieve your objectives.
We will put your brand in front of the right people and develop engaging relationships with your future customers.
How do we do it?
1. We will help you understand your brand, industry, audience and objectives.
2. We will conduct a full assessment of your current online presence and determine which platforms will be most suitable to your brand.
3. Execute a competitor analysis to discover how your main competitors are using social media and how you can do it better.
4. Set up and optimise all relevant social media channels with graphics, company bios and trackable links for later analysis.
5. Design and develop a content strategy tailored to your target audience’s interests and your goals:
• Personal content
• Your relevant website pages
• Tutorials/How To’s
• Blog posts
• Managing your online community
• Develop your promotional campaigns
• Launching a new product, promotion or special deal?
We engage with your Community
We will plan, design and execute creative and highly targeted social media activations and competitions to engage your online audience and reach your goals.
We show you return on investment Bi-Weekly and Monthly analysis and detailed reports to clearly display meaningful results, engagement and growth. This includes:
• Clicks to Website
• Competition entries
We will help you tap into your undiscovered online market and increase traffic to your website through paid Facebook, YouTube and LinkedIn Advertising campaigns.
• Identifying key areas that need improvement, refine the strategy, and continuously adapt with current trends.
• Drive Pay Per Click campaigns
• Day to day management, including sourcing and scheduling content, and encouraging engagement with fans.
• Grow, maintain and engage your community across all online platforms.
• Constantly monitor channels for any negative feedback and immediately delete/block profane comments and users.
Did you know?
Marketing Sweet an amazing company that has the ability to develop your creative, produce your website and dovetail your Social Media campaign as part of your website strategy all in-house under the one roof, that’s why we are Your Marketing Department.